REVIEWS

When I poll customers about what helps them choose an artist, it seems to be a tie between great photos and great reviews. Customers rely heavily on reviews to make decisions on getting a treatment, which makes sense, considering that it’s going to be on […]

SOCIAL MEDIA MARKETING

Having a solid website and a space to house reviews are only a couple of pieces of the marketing puzzle for small businesses in the beauty industry. The truth is, if you’re not marketing your business online, you are doing yourself a huge disservice. Social […]

WEBSITE AND GOOGLE MARKETING

If you’re not experienced with building websites, don’t worry! Our team can help you to create a beautiful website and also help you to run your google and social media campaigns. Please visit www.doctorgeeks.com for more information.  A website that is optimized for local searches is a […]

PHOTOGRAPHY 101

You must build a great collection of photos of your work that demonstrate your skill and attention to detail. A high-quality, aesthetically pleasing portfolio is an essential first step for attracting your dream clients to your business.  The good news is that you can begin […]

MARKETING FOR YOUR NEW BUSINESS

Marketing your new business is all about building your reputation. You may be confident that you are good at what you do but you need to convince your dream clients of that as well. And, with the right marketing strategies, you can do just that. […]

CONSIDER YOUR WORTH

The third thing to consider is how much your time is worth. Once you understand how long each service will take you, from start to finish, it is easier to decide what to charge.  How much do you want to make per hour? Find a […]

GET TO KNOW YOUR DREAM CLIENT

The next step in pricing your services is getting to know your dream client. Who do you imagine in your salon each and every day? If you plan to offer a luxury experience, one that includes free refreshments and aftercare products, then adjust your prices […]

GET TO KNOW YOUR MARKET

Before you can price your services, you need to understand what your market can bear. I always suggest that beginning artists do this research. Find the salons in your geographic area offering identical services and record what they are charging. Take these numbers and then […]

HOW TO SET YOUR PRICING

It is possible to make great profits in this industry. It is in high demand and skilled artists and technicians can run successful businesses if they keep their expenses in check while pricing their services appropriately. I wish I could give you a simple answer […]

PAPERWORK

Paperwork is a necessary evil when it comes to performing services. You’ll need paperwork for insurance reasons, and to satisfy your local health department or other governing bodies. You must gather information from your customer to ensure good and safe results, and you also must […]

INSURANCE

While it’s not something that is typically required by law in most states, I highly recommend securing a liability insurance policy to protect yourself and your business from claims and lawsuits. You can protect yourself by doing a good job, taking photos of your work, […]

POLICIES

I highly recommend you set your policies regarding how clients will book, pay, and receive services to ensure that your time is respected. It’s best to be very clear with this process from the beginning so there are no misunderstandings later on. You will need […]

SETTING YOURSELF UP FOR SUCCESS

Now that you’ve made your business legal, and determined your budget and where you’re going to work, it’s time to set up your appointment software, payment processing, and policies to ensure a smooth and consistent operating experience. We offer a complete kit to assist you […]

BASIC OVERHEAD AVERAGE COSTS TO CONSIDER

A well-stocked studio is important. There are so many options out there and stocking your studio can easily become an overwhelming expense. I recommend starting with the basics and building up your supplies as you discover the tools you like to use. Whatever you do, […]

STARTUP COSTS

As you start your new business, you’ll need to address product cost and overhead as it pertains to equipment. One wonderful thing about offering lash as a service, aside from how life-changing it can be for the client, is how profitable it is for the […]

WORK AREA LAYOUT

One of the first decisions you have to make after training is where and how you want to work.  The following are typical options for new brow artists to work:  1. Rent a room in a salon suite and pay weekly rent.  This allows you […]

STARTING YOUR BUSINESS

In this section, we will delve into the nitty-gritty of starting your business: licensing, work arrangements, startup costs, and overhead. I had to teach myself how to build a booming brow business from scratch. Many mistakes were made along the way. After reading this section […]

AFTERCARE

The great thing about a Lash Lift is that it is a very low maintenance procedure however, there is a little extra care required over the first 24-48 hours.